PROPERTY STYLING SECRETS REVEALED – PART 2

Part 2

 

As promised, here is Part 2 of ‘Property Styling Secrets Revealed’ Part 2!

 

Once you’ve decided to sell your home or investment property, many questions and decisions arise which can often seem overwhelming.  Especially with every one leading such busy lives, it can often become difficult or seem almost impossible to find the time to research the real estate market, or to find a reputable agent, or to even decide on an asking price.  Due to this, often one of the most vital aspects when it comes time to sell may be overlooked; the marketing and presentation strategies for a successful sale!

 

Home Staging; also known as Property Styling, Presenting For Sale or Preparing for Sale is a proven marketing strategy used time and time again by reputable agents.  As the term ‘home staging’ or the idea of hiring rental furniture may be new to some home owners, we have put together a list of frequently asked questions and answers in order to help explain and understand the word of Home Staging!  Happy reading…

 

 

Why should I spend money on my home, when I’m moving out anyway?

A Home Staging is not spending money, it’s about investing money. I’m sure you’ve heard the saying “You have to spend money to make money”. No potential buyer wants to walk in to a home that is cluttered with years and years of ‘stuff’ or appears neglected and tired. If you want to make a well worth investment on your biggest asset, in order to gain a higher selling price and a much shorter time on the market, Home Staging is an important investment in your home. If you were a buyer, and you had the choice between two houses in the same area, both in the same price range and both the same size; but one appeared tired, cluttered and neglected, whereas the other appeared fresh, modern and ‘ready to move straight in to’, which one would you choose? It’s an easy decision, so don’t make the mistake of leaving valuable profit on the table when selling your house, and unlock the hidden potential in our home today!

 

Is Home Staging the same as Interior Design?

A Home Staging and Interior Design are similar industries, as both professions aim to make spaces feel as visually appealing as possible. However, the difference is that interior designers are hired to work with home owners living in their home, so the aim is to personalize and decorate the interiors to suit the style and specific taste of the home owner. Whereas Home Staging is about depersonalizing and decorating the property in a way to appeal to the widest number of potential buyers. Home Staging repackages your home in to a marketable product, and our stylists can objectively view your property through buyer’s eyes and style your property in order to get it sold in the shortest time frame and for top dollar!

 

Can’t buyers just appreciate my home for what it is, and see past the dated curtains, old furniture and clutter?

A 90% of the population cannot visualise what a space would look like without the clutter, the faded paint on the walls, the dated curtains, or the overcrowded dining room. When potential buyers see your property for the first time, you want to make that vital first impression really count, to avoid losing them altogether. If 10 people come to your open house, and 9 out of the 10 buyers leave unimpressed as they cannot visually see past the clutter, or the tired furniture, or the worn paint on the walls, the reality is that your property will sit on the market for a longer period of time. You could also leave thousands upon thousands of valuable profit on the table for potential buyers to negotiate the price to their advantage. Or even worse, your agent may suggest a price reduction in order to get your home to sell. Either option is going to mean you lose out on money, and lose valuable profit on your biggest asset. Another factor to consider is that the longer your home stays on the market, the longer you have to keep paying for bills, rates, maintenance and marketing fees, along with the inconvenience of having open inspections every weekend. By engaging a professional home stylist, the problem areas in your home could be quickly identified and corrected with economical and proven techniques. This is why Home Staging is regarded as an investment in your home, and not as a cost. You cannot go back and recreate that vital first impression to buyers, so make it right the first time, and make your home the one they remember!

 

Why should I use Upstaged Home staging?

A Upstaged Home Staging is a highly regarded property styling company, and we pride ourselves on working on all different types of projects, and addressing the unique circumstances that come with each home we stage. Every home is different, and every home requires individual attention in order to highlight its positive features and minimize any flaws it may have. Home Staging is highly regarded by real estate agents, and property developers, as it has proved time and time again that houses that have been staged sell for a much higher selling price and spend considerably less time on the market. Upstaged Home Staging can work with you and your budget, and transform your property in to a stunning ‘display home’ that potential buyers so highly desire. By investing such a small amount on your biggest asset, our expert stylists will reveal the true potential in your home, and unlock the hidden value within.